About Novel Basics Limited

We established in 2009. With real experience in Manufacturing operation, sourcing and Quality Control, we developed export markets in Europe, South America and Asia.

Meanwhile, we also distribute a Taiwanese brand – LoyoLa in the local market.   Due to quick market expansion, we started to develop our own brands such as Novel, Novelti and deer for different market needs.
To cope with Consumer demand, we introduced some international brands such as ELPA and YAMATO from Japan,  L'EQUIP from Korea and NOSTALGIA from the U.S.A.

We believe Quality is a key to long-term success.  We earned confidence from our Channel Partners.  We are honourable appointed as Repair Service Centre of small home appliances from some giant Chain Stores in Hong Kong.